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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

And you can see by 2050, this industry will be 10 times bigger. And here’s some interesting data also, on the challenge for SaaS vendors, for all of us, that we will, a lot … most of us will see increased churn. And you can see here across the board, companies, SaaS companies are expected increased churn.

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SaaStr Podcasts for the Week with Jennifer Tejada, Ben Chestnut, and Jason Lemkin

SaaStr

And to shift resources, we had to automate more and more of our SMB offering and make sure that we could refine our product to make sure self service journeys were more productive and frictionless. We don’t count that as churn. How do you think about that sort of churn because you didn’t really lose that customer, right?

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