Lessons Learned Rolling out AI Agents to 16,000+ SMB brands with Gorgias’ CTO
SaaStr
FEBRUARY 5, 2025
Everything changed in 2023 as automation became the focus, and then again in 2024 as full AI agents were rolled out across its customer base. The key takeaway is that full automation is the new expectation, and it takes time and resources to build, but the cost will go down with advancements in technology and infrastructure.
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