Clouded Judgement 10.11.24 - Budget Flush
Clouded Judgement
OCTOBER 11, 2024
For software companies, this phenomenon can be a tailwind, as it drives accelerated deal closures and increased sales velocity, sometimes with less price sensitivity from buyers looking to quickly deplete their budgets. However, if we rewind the clock to a year ago, the budget flush at the end of 2023 felt stronger than most years.
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