Gartner: SaaS Spending Will Grow Another 40% in Next 2 Years Alone
SaaStr
APRIL 27, 2021
After polling CIOs, Gartner found that total SaaS spend will grow from $100B in 2020 to $140B in 2022: A few interesting implications and learnings: The growth in SaaS buying should give you a +20% a year boost on top of your other sales and marketing efforts. But that’s just the start. That’s a huge tailwind.
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