Remove 2017 Remove AWS Remove Customer Lifetime Value
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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & That’s typically the AWS model, depending on how much space you take, service space, you will pay more. So if you look at the August 2017 column, they have quite a few numbers here. Transcript.

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How to categorize expenses in a SaaS startup

Baremetrics

Given you probably just finished closing your books for 2017, it’s a good time to introduce changes to plan for the coming year. After all, as a startup founder, you want to have a solid idea of what your true gross margins are and what it actually costs to acquire a customer! Next, we set up your Sales & Marketing (S&M) costs.

Startup 81
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Retention Marketing: How to Build a Retention Strategy that Works

User Pilot

Retention is the principal factor behind Customer Lifetime Value (CLV). According to Mixpanel research from 2017, the cross-sectoral average rate was 20%. Retention should be the key metric for all SaaS businesses, and so a retention strategy should be of paramount importance. How to Measure Retention.