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10 Inspiring Advocacy Marketing Examples from Top Companies

SmartKarrot

The program was apt for the type of business model the company has. Following this, Uber used the ‘refer-a-friend’ technique to appeal to both drivers and the customers. UO on You” was an advocacy marketing campaign released by Urban Outfitters in 2013. UO on You” by Urban Outfitters. “UO Okta Ozone” by Okta.