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What were the effects on Adobe’s finances when they switched from a licence purchase to a subscription model?

SaaStr

Q: What were the effects on Adobe’s finances when they switched from a licence purchase to a subscription model? Revenue run rate grew from $4 billion in 2012 to an estimated $14 billion in 2020 (!). Adobe was essentially stagnant for the better part of the Decade before going all-in on Cloud around 2012.

Finance 131
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Building a Roadmap for Early-Stage SaaS Growth [Webinar]

SaaSOptics

We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Exclusively, we have a modern financial platform for early stage and growth subscription businesses and really focusing on three major pain areas of these businesses.

SaaS 40
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article thumbnail

Building a Roadmap for Early-Stage SaaS Growth [Webinar]

SaaSOptics

We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Exclusively, we have a modern financial platform for early stage and growth subscription businesses and really focusing on three major pain areas of these businesses.

SaaS 40
article thumbnail

Building a Roadmap for Early-Stage SaaS Growth [Webinar]

SaaSOptics

We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Exclusively, we have a modern financial platform for early stage and growth subscription businesses and really focusing on three major pain areas of these businesses. Brian Parks: 00:05:55.

SaaS 40