2012, Business Model and Market Segmentation

2012

Business Model

Market Segmentation

SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

NOVEMBER 21, 2020

Eight years ago, we founded the company, September 2012. So we had a deep experience in the e-commerce space and it just, in 2012, it felt right. In 2012, Wall Street didn’t really know how to value SaaS companies. So how did you make your way into the world of SaaS, and how did you come to found Salsify?

SaaS Payments

SaaS Payments Scale Payment Services Payment Solutions

What is a good SaaS Churn Rate?

Sixteen Ventures

JULY 17, 2020

On the flip side, a high churn rate is the reason you ended 2012 with a whole bunch of new customers… but had about the same amount of revenue. Churn is the reason that – though you acquired a lot of new logos in 2012 – you had no significant year over year growth from 2011. Going out of Business is Just Fine?

Churn

Churn SaaS B2C Pricing

Webinars

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Understanding User Needs and Satisfying Them

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Leading the Development of Profitable and Sustainable Products

How To Get Promoted In Product Management

MORE WEBINARS

SaaS Brief

SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

What is a good SaaS Churn Rate?

Webinars

Stay Connected