Companies With Usage-Based Pricing Grow 38% Faster
OpenView Labs
MARCH 4, 2021
Today we know of HubSpot —the maker of marketing, sales, and service software products—as a preeminent public company with a market cap above $17B. So in 2011, they introduced usage-based pricing. As customers used the software to generate more leads, they would proportionally increase their spend with HubSpot.
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