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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

One example I’ll give, one of the best companies out there on this metric was Shopify, which is a company that in around 2011 had about 12 million of ARR. You know how many seats your customers are using, how frequently they’re using them, when they churn, what features they’re using and so forth.

Cloud 100
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The Best SaaS Blog Posts and Resources Library

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You can think of Horizontal SaaS as broad-based tech that is industry agnostic; a sales person at a Cybersecurity company can use HubSpot the same way a sales person at a Health Supplements company might use it. Comparing the 2018 public offering of Spotify to Pandora’s original IPO in 2011 is a major example.

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