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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Established in 2010, Buffer hardly needs an introduction. It helped them overcome some of the initial challenges, but over time it started creating other problems. .

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Established in 2010, Buffer hardly needs an introduction. It helped them overcome some of the initial challenges, but over time it started creating other problems.

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Woven CEO Tim Campos on how to spend your most important asset

Intercom, Inc.

The experience became the inspiration for his next act after Facebook: an intelligent calendar called Woven that can cut scheduling time in half. Tim: I was hired in 2010, when Facebook was what I like to call a “teenage company”. That was actually a pretty tall order at the time. million apiece. Calendars are broken.

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. And from about 2007 till 2010 we bootstrapped and built the first version of the Pluralsight you see today. Then something really interesting happened.

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