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The decade software ate the world

Intercom, Inc.

Putting narrative order on the past decade, a 10-year-period that has somehow remained stubbornly nameless, is quite the challenge, but it’s impossible to make sense of the 2010s without understanding the role of software. It is very possible that no other company has done as much to shape our decade as Jeff Bezos’s behemoth. .

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Top 10 Tools to Get Your App PLG-d

Frontegg

The 80s and 90s were all about physical purchasing and installation of software CDs and floppy disks. This philosophy applies to both low and high touch business models, where the vendor has to eliminate all potential usability problems that may arise. Best For: Online Payment Processing. So pick accordingly. #1

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Is Strategy Dead in Tech? The Winners Don’t Think So

OPEXEngine

Although the San Jose-based company has always been a leader in developing world-class creative software like Photoshop and Illustrator, its go-to-market model (licensing boxed software) eventually slowed it down. Adobe’s evolution over the past decade or so is a good example. That has turned into a big win for Google.

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My First 16: Welding Yourself to Early Customers with Marqeta’s Jason Gardner

Andreessen Horowitz

So, I co-founded another payments company called PropertyBridge, which allowed you to pay rent electronically. We sold that at the end of 2007 and I stayed on with MoneyGram International who acquired the company until the end of 2009. And I wanted to do another payments company, but I didn’t know what I wanted to do.

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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. We could translate the software into Spanish. How the hell does that happen?

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How Founders Can Take Control of Their Destiny with Tradeshift (video + transcript)

SaaStr

We have a background doing software and standards for trade, and we thought that there’s a massive opportunity in this space. It is if you took LinkedIn, combined it with the app platform from Salesforce, and looked at the domain, which is supply chains. Third parties are developing apps for our platform.

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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

And he also has the, I don’t know, benefit or dubious distinction, but lived through this before in 2008 and 2009. So we have over 260 portfolio companies globally, it’s all enterprise software, predominantly SaaS. Right now, learning for companies is only at 10% online. Adnan Chaudhry: Thanks, Matt. Good to be here.