Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada
Intercom, Inc.
APRIL 18, 2019
In late 2007, a pair of roommates found themselves scraping their wallets to come up with enough cash to cover their exorbitant San Francisco rent. Over the past four years, the number of Customer Success Managers (CSMs) in the industry has increased 400%. Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb.
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