The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)
SaaStr
MARCH 8, 2019
Brian, if you don’t know who Brian is, conceived of HubSpot in 2005. It just doesn’t work as a metaphor anymore to describe how people really buy and describe how modern organizations really scale. Increasingly organizations talk about B2D marketing, to developers. Some developer’s tinkering with something.
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