SaaS “Industry-Centric” Business Models
OPEXEngine
NOVEMBER 22, 2022
Contrast this success with that of Intuit, which launched the desktop app QuickBooks in 1998 and its online version in 2004 (before Xero launched). It’s easy to understand why Vertical SaaS companies developed more slowly than Horizontal SaaS companies. Formidable Competitive Advantage.
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