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Unbundling the Game Engine: The Rise of Next Generation 3D Creation Engines

Andreessen Horowitz

The emergence of generative AI, cloud computing, and new spatial platforms is poised to disrupt 3D creation end-to-end. Roblox can safely demand a 30% revenue share whereas UE takes less than 5% (and only 12% in total including the Epic Gaming Store contribution). This would be as if Epic licensed its entire tech platform (i.e.