article thumbnail

Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. In 2002, Aaron Ross's Predictable Revenue playbook from his time at Salesforce was published. For example, as a lead is nurtured and converts to become a customer, you might need to: Integrate payments (Stripe). This is marketing.

article thumbnail

“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

I sell highly engineered complex pumps and I can’t sell them like a book online.” Dell was selling configural PCs online. And for me as I mentioned BigMachines is a very personal problem. I think in 2002 we only signed up two customers and this was after the dot-com bubble burst, 9/11 happened.