2002 CTO Coach CTO Hire Sales 
Hull
JANUARY 22, 2019
These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. In 2002, Aaron Ross's Predictable Revenue playbook from his time at Salesforce was published. It shared the repeatable process to operationalize sales, particularly sales development. It made sense then.
SaaStr
APRIL 18, 2019
I think in 2002 we only signed up two customers and this was after the dot-com bubble burst, 9/11 happened. And I thank a lot of that to actually Met Gourniak, who I hired at that time. And I started as an engineer and as an MBA and frankly in business school back then they didn’t even have a class on sales.
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