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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. In 2002, Aaron Ross's Predictable Revenue playbook from his time at Salesforce was published. Second, cloud-hosted SaaS apps meet “consumerized” technology buyers via a freemium sales models.

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“The “Dos & Don’ts” of Building Winning SaaS Companies with G2 Crowd (Video + Transcript)

SaaStr

And so we started building a cloud solution, but it was a long arduous journey. I think in 2002 we only signed up two customers and this was after the dot-com bubble burst, 9/11 happened. And I thank a lot of that to actually Met Gourniak, who I hired at that time. It’s in the cloud.