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The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics (Video + Transcript)

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We wanted to automate research that was being outsourced and then we wanted to take it to the world. Jared started, this is in 2002, he’s got the Antonio Banderas look going on there. What about bigger partners and things like that? I mean we targeted the academic market, which is a horrible business model.