From $800k to $274M in 4 Years - The Story of Ariba
Tom Tunguz
MAY 13, 2015
At the time of its IPO, the company was only investing about 75% of its revenue and sales and marketing. After the company successfully completed its IPO, the company would increase its annual sales and marketing budget by 6X year-over-year to $230M and $298M in 2000 and 2001, at precisely the wrong time. The company spent $46.4M
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