2000 CTO Hire Payment Methods Sales 
Hull
JANUARY 22, 2019
These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. In 2002, Aaron Ross's Predictable Revenue playbook from his time at Salesforce was published. It shared the repeatable process to operationalize sales, particularly sales development. It made sense then.
SaaStr
APRIL 18, 2019
I sell highly engineered complex pumps and I can’t sell them like a book online.” ” But being out here in California at the time I saw what Cisco was doing, what Dell was doing. Dell was selling configural PCs online. And for me as I mentioned BigMachines is a very personal problem. You’re dot com.
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