How SaaS Companies Can Calculate (and Reduce) Their CAC Payback Period
FastSpring
OCTOBER 25, 2019
SaaS Industry Benchmarks for CAC Payback Periods. It’s important not to compare your SaaS to others, but the general benchmark for startups to recover the costs of capturing a customer is 12 months or less. Tunguz looks at a hypothetical SaaS company making $625k in Annual Recurring Revenue (ARR), and it’s growing at 15% a month.
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