Q&A recap | 2022 SaaS retention benchmarks
ChurnZero
JUNE 24, 2022
A good rule of thumb is 80/20. Those numbers are pretty wide, just like sales and marketing are often wide. I don’t think there’s any gap; there’s no rule on it. The sales functions can all be below and that’s more your ongoing OPEX. You want to encourage them to use more.
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