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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Neil Patel

Note that this report will only show if a human reviewer has determined your site breaks Google’s quality guidelines — it won’t tell you if a Google Algorithm update penalized your site. Now, these terms can drive traffic and a solid sales funnel will convert some of those people — but not many.

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PR for Startups : Interview with PR Expert Julija Jegorova

Teamgate

It can create awareness, adding to the beginning of your sales funnel, but the real power of PR is creating and maintaining a level of credibility and a positive image that will eliminate any trust issues the prospect might have. Hence, PR should become an essential part of your integrated marketing strategy.