Structuring the Organization and Duties of Product Marketing and Competitive Analysis
Kellblog
JULY 24, 2021
My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst. Specifically, I was the dedicated Sybase competitive analyst at Ingres in the late 1980s, in a corporate job, but working out of the New York City sales office. They exist to help sales win deals.
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