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Structuring the Organization and Duties of Product Marketing and Competitive Analysis

Kellblog

My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst. Specifically, I was the dedicated Sybase competitive analyst at Ingres in the late 1980s, in a corporate job, but working out of the New York City sales office. They exist to help sales win deals.

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What are inbound leads?

Baremetrics

Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. Sales qualified leads: These are leads who show interest beyond consuming content. Outbound lead prospecting aims to persuade leads to use a service or a product. What is lead generation?

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

On this podcast, we share stories from global SaaS leaders like Ryan, that you can use to inspire new growth strategies in your own business. And I just started a consulting business, it was a service business. Corporate learning is really enterprise SaaS. Ryan, thank you for joining me, why don’t you introduce yourself?