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SaaStr Podcasts for the Week with Front and ICONIQ Capital — April 3, 2020

SaaStr

In Today’s Episode We Discuss: * How Anthony made his way into the world of SaaS starting in the sales team at Box and how that led to his entering the world of marketing and creating the customer success category. * How is marketing being pushed further into the realms of CS? Anthony Kennada: Totally.

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Product-led growth: AKA what you should be doing | ProfitWell

ProfitWell

Consumers are more eager to try a product than to converse with a salesperson—paving the way for a product-led growth approach. Letting your product lead means companies must reconfigure their marketing, sales, and service strategies to keep up with consumer demands.

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