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Product-led growth: AKA what you should be doing | ProfitWell

ProfitWell

You can leverage your product value to build revenue beyond the primary product. Keeping retention high through product satisfaction. The key to product-led growth is keeping retention as high as possible, and churn as low as possible. To drive retention, we recommend freemium over a free trial.

Scale 68
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SaaStr Podcasts for the Week with Front and ICONIQ Capital — April 3, 2020

SaaStr

How do you approach that,, because you can’t literally market to everyone from financial services to shipping brokers. So how do you think about marketing vertically and what the right play is there? So I view that as a function of our product marketing effort. Anthony Kennada: Totally.