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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

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The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster

SaaStr

A restaurant isn’t dropping Toast’s POS system to save money. Regulatory Requirements Create Infinite Moats Try switching away from Toast when you’ve got 50 restaurant locations with integrated POS, payments, payroll, and compliance systems. Toast can charge restaurant-specific pricing.

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Credit Card Merchant Services: What to Look for (and What Most Businesses Miss)

Stax

Fee structures matter; understand the differences between interchange plus, flat rate, tiered, and subscription pricing to find the most transparent and cost-effective option. Talk to sales What Are Credit Card Merchant Services? Tiered pricing is widely considered the least transparent model.

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Glossary: 117 software-led payments terms to know

Payrix

Check verification Process that screens checks and check-writers against a negative database at the point-of-sale (POS) when the customer presents a check as payment. Duplicate checking The policy and procedures that prevent identical sales records from being processed. eCheck, PayPal, etc.)

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The Top 8 Embedded Payment Processors of 2025

USIO

Clearent (Xplor Pay) Clearent, now part of Xplor Technologies, has strong roots in ISV partnerships and offers competitive interchange-plus pricing. Lightspeed Lightspeed builds POS systems and embedded payments for the hospitality and retail industries. Support Rating: 3.5/5 Revenue share restricted to top-tier users.

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How to Choose the Right Payment Gateway: Strategies and Tips for Payment Gateway Comparison

Stax

Transaction is completed The gateway relays the bank’s response to your website or POS system. Some providers charge a flat rate per transaction, while others use a tiered or interchange-plus pricing model. Authorization request The bank checks for sufficient funds and verifies the transaction. If approved, the payment goes through.

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What is a Payment Processing System and How Does It Work?

Stax

To choose the right payment processing solution for your business, you need to evaluate your business needs, evaluate security and compliance standards, and evaluate different payment processors based on pricing, features, customer support, and scalability. Talk to sales What is a Payment Processing System?