Product-led growth: AKA what you should be doing | ProfitWell
ProfitWell
DECEMBER 6, 2019
Letting your product lead means companies must reconfigure their marketing, sales, and service strategies to keep up with consumer demands. The traditional approach to SaaS growth involves building a product, then hiring a sales team to sell the product. Upselling and cross-selling are the primary drivers of expansion revenue.
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