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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. But there are other types of churn you can measure, such as revenue and transactional churn. But is this purely anecdotal?

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The Stages Of A SaaS Company: When To Scale For Success

Chargify

There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. You may also hear this stage referred to as discovery , vision/mission , or problem/solution fit. Establishing relationships with advisors and/or mentors. and ‘Does my proposed solution solve it effectively?’

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How to Sell Subscriptions: 4 Strategies for SaaS Companies

Chargify

But some software-as-a-service (SaaS) companies struggle with how to sell subscriptions. A great example of this strategy being done right is Dropbox’s freemium offering , which allows “users to see how easy it is to back up and share their files using the Dropbox platform,” says Sujan Patel, cofounder of Right Inbox.