Outsourcing Services Sales Enablement Sales Funnel Underperforming Technical Team 
Sales Hacker
MARCH 25, 2021
First, how does the knowledge that Terry is married and loves eating Smarties help your reps make a sale? Our guess is that poor Polly from purchasing is gathering dust on a noticeboard in the canteen or buried somewhere deep in your internal network of folders. Perfectly position the product/service to their prospects.
SaaSX
FEBRUARY 26, 2020
So to combat this feeling (but, really, to maximize resources for greater ROI), companies sometimes turn to a partner for help with the heavy lifting. These partners shoulder some of the burden of sales, creating separate selling “channels” that expand a product’s reach. All channel partnerships welcome!). We’ve got you. .
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