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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

First, how does the knowledge that Terry is married and loves eating Smarties help your reps make a sale? Our guess is that poor Polly from purchasing is gathering dust on a noticeboard in the canteen or buried somewhere deep in your internal network of folders. Perfectly position the product/service to their prospects.

Scale 114
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5 Ways to Build your SaaS Channel Partner Strategy in 2020

SaaSX

Today’s digital marketplace is a vast and wild place. These partners shoulder some of the burden of sales, creating separate selling “channels” that expand a product’s reach. These partners shoulder some of the burden of sales, creating separate selling “channels” that expand a product’s reach. Ask yourself: .