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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Historically, channel distribution has been reserved for the most expensive software and hardware. Many start by following self-service distribution models as a route to market, which have served as the de facto standard for helping cloud businesses grow. Modern companies are born in the cloud, and independence is in their DNA.

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis. This generates recurring revenue. Your partners act as an outsourced sales and marketing team. Reduced Cost.