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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel. Many start by following self-service distribution models as a route to market, which have served as the de facto standard for helping cloud businesses grow.

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer.