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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

As a result, the next step for cloud companies is generally to build their own outbound and inbound sales force as a way to foster and manage relationships with customers. These resellers, in turn, employ literally millions of sellers, each effectively operating as an outsourced sales team for the cloud companies they service.

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. This generates recurring revenue. Your partners act as an outsourced sales and marketing team. Is your leadership team aligned and bought-in to using external partners to market and sell your product? Reseller Programs.