Investment Leadership SMB VPCs (Virtual Private Cloud) 
SaaStr
NOVEMBER 19, 2020
ARR VPCS: $2m ARR VPP: $3m-$4m ARR VPE: $5m-$6m ARR CFO: $10m ARR COO: $20m ARR. Enough to invest, but not enough to go crazy with. But a great head of demand gen (or maybe growth hacking if you are SMB) should be very accretive at even $20k in MRR. IME, rough order to make hires in: VPM: $0.2m ARR VPS: $1-$1.5m
SaaStr
MARCH 31, 2022
We actually started with private offerings, if you will, more towards the enterprise size customer. So I think just opening your aperture when you’re thinking about marketplace, not assuming it’s just a small commercial SMB market sales. And it will require a collaboration across the organization at the leadership level.
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