FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. And we need platforms to be able to do that. In September 2022, Dopple publicly launched its new platform. They Launched With a Platform, Not a Product Another big advantage?

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A Smart Bear

NOVEMBER 7, 2017

The data show that the two most common causes are: (1) Product isn’t useful to enough people, and (2) Problems with the team. But what about the companies that die even though they did sell some copies of software, and where the early team isn’t dysfunctional? The product was built on a platform , and the platform changed.

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User Pilot

AUGUST 15, 2023

It’s also important that you create excitement ahead of the launch and ensure synergy between your customer support and sales teams. To succeed at this stage, you need to coordinate your marketing efforts with your product team. Finally, you must analyze customers’ in-app activities after launch to drive retention.

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