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How Dopple Is Defining an Emerging Market

FastSpring

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. But Dopple’s team took the opposite approach.

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How to Create a Seamless Product Launch Marketing Plan

User Pilot

It’s also important that you create excitement ahead of the launch and ensure synergy between your customer support and sales teams. Finally, you must analyze customers’ in-app activities after launch to drive retention. To learn how Userpilot can supercharge your in-app marketing plan, book a demo today!

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Brittleness comes from “One Thing”

A Smart Bear

We’re tired of hearing how small software companies usually fail. The data show that the two most common causes are: (1) Product isn’t useful to enough people, and (2) Problems with the team. But what happens if the power fails between the main power system in the data center and the cabinet where the two power strips are?