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How Dopple Is Defining an Emerging Market

FastSpring

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. But Dopple’s team took the opposite approach.

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How to Create a Seamless Product Launch Marketing Plan

User Pilot

Online marketing strategies for social media, emails, press releases, etc. It’s also important that you create excitement ahead of the launch and ensure synergy between your customer support and sales teams. To succeed at this stage, you need to coordinate your marketing efforts with your product team.

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Brittleness comes from “One Thing”

A Smart Bear

The data show that the two most common causes are: (1) Product isn’t useful to enough people, and (2) Problems with the team. But what about the companies that die even though they did sell some copies of software, and where the early team isn’t dysfunctional? Suppose I have a single server that runs my website.