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There’s more than one path to $100 million

The Angel VC

As I wrote here , trying to forecast what happens to your CACs if you 10x your sales and marketing spend is very difficult. If you close a mid-market or enterprise customer today, it usually means that a salesperson, let’s call her Maria, has been working on the deal for 6-12 months.

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There’s more than one path to $100 million

Point Nine Land

As I wrote here , trying to forecast what happens to your CACs if you 10x your sales and marketing spend is very difficult. If you close a mid-market or enterprise customer today, it usually means that a salesperson, let’s call her Maria, has been working on the deal for 6–12 months.