Entertainment Interviewing Software Development Software Review 
User Pilot
DECEMBER 6, 2023
The term comes from a commercial and was first used in the software context by a Microsoft manager in 1988. Start implementing a dogfooding program by recruiting users from across the organization, especially those not involved in the product development. Review and adjust your testing protocols.
Sales Enablement, SaaS and Growth
MARCH 23, 2020
I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Examples of jobs to be done include, people buying a hammer to hang a painting and famously, a milkshake for entertainment during their daily commute.
Andreessen Horowitz
OCTOBER 16, 2023
That episode was with me and Mark interviewing Annie, and was titled “Innovating in Bets” — as is perhaps also one of the signature themes of this podcast. Annie is interviewed by a16z managing partner, Jeff Jordan, who was previously CEO and then executive chairman of OpenTable, former GM of eBay North America, and much more.
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