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MQL vs. PQL vs. SQL: What You Need to Know

Baremetrics

Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple white papers. Typically, a lead scoring system is employed within a CRM; leads are scored based on engagement. The criteria that define an MQL are specific to different organizations.

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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

SaaS Tools to Jumpstart Your Business Growth: Five Essential Apps. Software-as-a-Service ( SaaS ) tools automate your business functions, fueling your growth by increasing efficiency. Software-as-a-Service tools are apps that are hosted remotely and accessed through the cloud rather than installed on-premise.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

Touchpoints also include occasions when clients interact with your software app in a SaaS context. During the sales process, including sales appointment scheduling, meetings and payment processes. Persuading a customer to try your freemium app. Extending an offer to upgrade to your premium app. White papers.

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FastSpring’s 2019 Ecommerce Growth Package

FastSpring

Cutting through the noise is now less dependent on your ability to bombard prospects with more information and more about creating messaging that your customers naturally want to engage with. The way customers purchase digital products and software is changing. Podcast: Ecommerce Conversations by Practical Ecommerce. Happy Converting!

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A Vendor’s Guide to B2B Ecommerce

FastSpring

Streamlining how other businesses buy products, software, and services free up employees within a business to tackle different tasks when they’ve historically been tied up in lengthy sales meetings and demos. There was one problem—the process of buying BizNet’s software wasn’t exactly straightforward.

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What are inbound leads?

Baremetrics

Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. Inbound leads fall under three different categories depending on the intent discerned from their level of engagement. All companies face significant challenges when it comes to finding qualified leads.