Who is Your “Buying Committee” and Why You Should Care
Sales Hacker
NOVEMBER 16, 2023
Examples: CTO, COO, CFO. Incorporate these insights into enablement materal for the sales team, use it right away to realign deals in flight, and build playbooks that help your team engage these key personas at every step of the buying journey. Executive Approver: For big-ticket items, you’ll need a thumbs-up from someone at the top.
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