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What is a Segmentation Survey? Questions, Examples & Use Cases

User Pilot

TL;DR Segmentation is a process of grouping customers by shared characteristics. Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This enables more personalized and impactful approaches to meet customer needs. Let’s dive in!

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FinTech Onboarding: 13 Best Practices for Customer Success

User Pilot

With so many options out there for consumers, the FinTech onboarding process is crucial for any FinTech company looking to set itself apart. A stellar FinTech onboarding process builds user trust , improves the customer experience , and reduces customer churn. Why focus on the FinTech onboarding process?

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SaaS Billing Best Practices: 10+ Subscription Strategies for SaaS and Software Companies

FastSpring

Small tweaks to your SaaS billing practices can make a huge impact on the customer experience. For example, Jon Torres — a digital marketing consultant specializing in SaaS commerce — noticed that, for some of his clients, refund requests spiked around renewal time. “It 7 growth hacks from the SaaS experts. Learn more here.

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What is Customer Lifetime Value?

Neil Patel

I see marketing, strategy, outreach, UX, development, product, customer service, management decision-making, sales, PPCs — basically everything that makes an e-commerce business viable. If you sell a subscription product or software-as-a-service, it’s easy to calculate the average value of a customer. LTV is part and parcel of it all.