Know your user cohorts
The Angel VC
MAY 3, 2012
One of the most important tools to better understand the usage of a web application – or a service, a game or a mobile app, it doesn't matter – is a cohort analysis. In fact, it's almost impossible to get a really good understanding of a service's usage without looking at activity and retention numbers on a cohort-by-cohort basis. And yet, most startups that we're talking to haven't looked into cohort analyses yet.
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