Product naming gets even more complicated
Practical Advice on SaaS marketing
JUNE 18, 2010
I used to say that the only thing more painful than product naming is root canal. But a few months ago I actually had a root canal, and with the anesthesia and painkillers, it wasn't so bad. Product naming is now back on top of my "most painful" list. And the pain only gets worse when you're marketing both a software-as-a-service (SaaS) solution and an on-premise application.
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