Annual or Monthly Payments for SMBs? Data from Zoom, Freshworks, Expensify, Squarespace, and More
SaaStr
OCTOBER 21, 2023
Dear SaaStr: What is the average percentage of annual vs. monthly plan sold for a BtoB SaaS startup targeting the SMB market? Here are some rough-and-tough numbers: If the customers are so small they are basically paying out of their own pockets … then 80%+- will pay monthly. 20%+- will pay annually to save money. Most would rather skip the discount and pay less now.
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