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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

Customers of these SaaS companies also referred to as “Small and Medium Businesses” or SMBs, need the same software solutions as Enterprise companies but have resource constraints that prevent them from using the top SaaS vendors. The most common strategies are Direct Sales, Inside Sales, eCommerce Marketplaces, and Partnerships.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

Enterprise OEM software licensing is a multibillion-dollar segment of the software industry. It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas.

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Land & Expand: Why Your Customers Should Be Your Next Growth Engine!

SmartKarrot

With a land and expand strategy, you can also build long-term relationships with customers by offering them personalized service tailored to their needs. Let us say you have a SaaS (Software As A Service) product that allows companies to send email newsletters easily. It is also known as the “seed and grow” strategy.

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Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)

SaaStr

Or if you’ve ever gotten a 2 cent and a 4 cent deposit into your account as you’re trying to set up direct deposit or payments transfers, that’s a pre-Plaid world. Ari : Millions of dollars in lawsuits as an eight person company and you need them to give you an amount of money that’s roughly equal to that.

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