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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

And I just started a consulting business, it was a service business. And that kind of gave us a little bit of a head start to then bring together a couple of angels and like early stage investors to hire our first couple engineers and really pivot from being a service company to starting the path to becoming a software company.

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SaaStr Podcasts for the Week with PagerDuty and Gusto — April 17, 2020

SaaStr

It was really a cross-functional effort with sales and marketing and product and a growth team that’s responsible for all our digital and web presence. So more than ever, companies need our services. That’s been the best sales motion, or the biggest sales motion that we’ve experienced as a company.

Scale 180